North America OEM Classes 5-8 Build & Retail Sales
Insights into production and sales by manufacturer
The industry’s most complete monthly view of OEM production and retail performance.
Understand the competitive landscape of the market
The Essential Monthly Benchmark for Understanding Commercial Vehicle Market Activity
Every month, OEM build activity and retail sales results reveal where the commercial vehicle cycle is actually heading — not in theory, not in the future, but right now.
But tracking true performance across vehicle classes, OEMs, geographies, and market segments is challenging. Production happens in one place, shipments in another, and retail transactions in yet another — often weeks or months apart.
The ACT State of the Industry: Build & Retail Sales report solves that problem by delivering a consistent, transparent, third-party view of North American Classes 5–8 build and retail activity every month.
This is the data OEMs, suppliers, fleets, dealers, investors, and transportation leaders rely on to calibrate expectations and respond quickly to changing conditions.
Build, Retail, and Market Signals Are Fragmented — and Easy to Misread
1. Build, shipment, retail, and registration events occur at different times.
This creates natural disconnects between data sources — especially when comparing earnings, registrations, and dealer data.
ACT’s Build & Retail Sales report solves this by providing OEM-direct, real-time data that keeps teams aligned with what’s happening now, not what was happening months ago.
2. Internal dashboards don’t show the full picture.
Organizations often see their own shipments, orders, or sales — but lack visibility into industry-wide activity.
3. The absence of a unified benchmark creates misalignment.
Ops, sales, procurement, and leadership frequently operate from different datasets.
ACT brings all stakeholders back to a single, neutral view of the market.
ACT’s Monthly Build & Retail Sales Report
Your independent, complete, class-by-class and OEM-by-OEM view of actual commercial vehicle activity — updated monthly and trusted industry-wide.
✔ OEM Build by Class (5, 6–7, 8)
Detailed by:
-
OEM
-
Current month, YTD, and YoY comparisons
✔ Retail Sales by OEM and Vehicle Class
Including:
-
Current month retail sales
-
YTD totals
-
Market share
✔ Build Per Day & Retail Per Day Metrics
Normalized pacing that reveals underlying momentum, independent of month length or holiday timing.
✔ Multi-Year Trend Charts
10-year rotational charts showing:
-
Build cycles
-
Retail cycles
-
Seasonally adjusted momentum
-
Y/Y comparisons
✔ OEM Market Share Tracking
Side-by-side comparisons across:
-
Freightliner
-
Kenworth
-
Peterbilt
-
International
-
Volvo
-
Mack
-
Western Star
-
Japanese & specialty OEMs
Shown throughout build and retail share tables.
WHY THIS REPORT MATTERS
1. It reflects actual OEM-reported activity — not estimates.
The data is sourced directly from manufacturers, providing unmatched accuracy and timeliness.
2. It enables fast, informed operational decision-making.
Organizations can respond quickly to changes in build patterns or retail demand.
3. It gives suppliers and OEMs a shared view for planning.
From plant loading and sourcing to sales deployment, all teams benefit from being aligned to the same dataset.
4. It identifies cycle inflection points early.
Build slowdowns, retail surges, market share shifts, and inventory dynamics show up clearly in ACT’s month-over-month and per-day analysis.
WHAT YOU RECEIVE EACH MONTH
1. Complete OEM Build Tables
By class, by region, with monthly and YTD comparisons.
2. Complete OEM Retail Sales Tables
By class, by region, with share calculations.
3. Build & Retail Units-Per-Day Summaries
Normalized activity pacing for cycle analysis.
4. Multi-Year Historical Charts
Decade-long trend visuals to contextualize current performance.
5. OEM Market Share Dashboards
Clear competitive positioning by class and geography.
6. Methodology Notes & Footnotes
Ensuring transparency on definitions and data structure.
More Than Just A Report
In addition to the report, subscribers gain access to:
- Current Month Report
- Current and YTD Preliminary Flash Reports
- Classes 5-7 Retail Sales by OEM Table
- Class 8 Retail Sales by OEM Table
- Classes 5-7 Build by OEM Table
- Class 8 Build by OEM Table
- Build & Sales Days per Month Table
- Presentation Ready Graph Pack with 40 Graphs
- Glossary of Terms and Definitions
WHO USES THIS REPORT — AND WHY
OEMs
Align production, assess competitive shifts, and understand market momentum.
Suppliers & Tier-1/Tier-2 Manufacturers
Plan capacity, materials, and staffing based on real and timely build trends.
Dealers & Distribution Networks
Track retail flow, optimize inventory, and benchmark performance.
Fleets & Leasing Companies
Monitor retail conditions and OEM performance for purchasing decisions.
Financial Institutions & Investors
Model credit risk, asset values, and market exposure.
Industry Analysts & Economists
Ground models in reliable, OEM-sourced activity data.
Presenting to Your Boss?
The Graph Packs is one of a subscription's most beneficial yet underrated benefits. With our decades of experience, we’ve pre-built the various scenarios needed for executive-level presentations. Updated monthly, we pre-build 100 presentation-ready graphs for your benefit.