VP of Marketing & Business Development

Ian McGriff is Vice President of Marketing and Business Development at ACT Research, where he leads go-to-market strategy, customer growth, product positioning, and market development. He works closely with commercial vehicle manufacturers, suppliers, fleets, dealers, financial institutions, and investors to connect ACT’s market intelligence with their most important business decisions.

Ian helps guide the development and commercialization of ACT’s forecasting and data solutions across the commercial vehicle, freight, used-equipment, and zero-emission vehicle markets. His work spans customer acquisition and expansion, strategic partnerships, product launches, industry events, and the continued evolution of ACT’s customer experience.

As a member of ACT Research’s leadership team, Ian brings a market-focused perspective to the company’s growth strategy, translating complex industry data into clear, relevant insights for customers and prospects.

Ian is a graduate of Wabash College, where he was a member of the basketball team. He lives in Columbus, Indiana, with his wife and their two daughters. Outside of work, he enjoys staying active, spending time with his family, and supporting his daughters in their activities.