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Driving Automation: Commercial Transportation’s Pursuit of Level 4 Autonomy

Commercial Vehicle & Transportation



With numerous technology applications and a current lack of mass adoption, the path to understanding the autonomous technology horizon is quality economic modeling. ACT Research, the gold standard in market data, forecasting, and total-cost-of-ownership development for the commercial vehicle market, has developed DRIVING AUTOMATION a report aggregating relevant market information, taking a deep dive into autonomous models, and presenting a technology adoption rate forecast over a 20-year horizon.

The Pursuit of Level 4 Autonomy

There is a gap in the autonomous commercial vehicle market. A lack of industry-wide understanding, standardization, and aggregation of autonomous commercial vehicle technology resources often leads to more questions than answers.

  • What’s the real Total Addressable Market (TAM)?
  • Is there a standardized, independent forecast from a credible market source?
  • Can’t there be a one-stop for all the technology models and applications?
  • Why aren’t all the regulatory information and updates centralized?
  • What is the real impact on safety and insurance?

What if there was a resource that collected and analyzed all the necessary information on regulations, infrastructure, insurance, and safety while also taking a deep dive into technology model adoption and long-term strategic forecasting?

There is a solution. ACT Research has worked with commercial vehicle OEMs and suppliers, fleets and dealers, and leasing and investment firms for more than 30 years providing award-winning market data, industry analysis, and forecasting services. With a deep understanding of the transportation market, we realized that we are the ideal company with the experience and expertise to provide actionable intelligence to support businesses’ needs to better prepare, plan, and budget for the road ahead.

Are you trying to develop the TAM?

Need an independent total-cost-of-ownership (TCO) analysis?

Or do you just want all the information on regulations, infrastructure, insurance, and safety in one place?

That’s why ACT Research has developed DRIVING AUTOMATION, a multi-client autonomous commercial vehicle adoption rate report; a one-stop resource combining first-hand industry knowledge of autonomous commercial vehicle market leaders, regulators, and fleets with ACT’s expertise in analysis and forecasting to provide a first-of-its-kind business tool.

With numerous technology applications and a current lack of mass adoption, the path to understanding the autonomous technology horizon is quality economic modeling. ACT Research, the gold standard in market data, forecasting, and total cost-of-ownership development for the commercial vehicle market, has developed DRIVING AUTOMATION, aggregating relevant market information, taking a deep dive into autonomous models, and presenting a technology adoption rate forecast over a 20-year horizon.

I would recommend ACT Research to anyone that’s looking for in-depth insight into what’s happening in the commercial vehicle markets. The expertise and knowledge that goes into the service they provide, there’s not a better solution, in my opinion, for commercial vehicle data than ACT Research.”

Jeff Trent

Marketing Manager, Mahle

The Future of Transportation

The report’s scope focuses on six areas: a market overview, total available market (TAM), regulations and infrastructure considerations, vehicle total cost-of-ownership (TCO), autonomous models’ impact, and autonomous forecasts. The report deliverables will include a written analysis document, excel TCO models complete with base, high-end, and low-end adoption scenarios, and an executive summary PowerPoint document.

Total Available Market – Utilize ACT’s propriety Cl4-8 population model and award-winning economist analysis so you can understand the revenue opportunity available and prioritize your business opportunities. For more than 35 years, ACT Research has been collecting Cl4-8 production data from the North American OEMs. With this data, we’ve developed a population model using a stock-replacement structure to determine the population required to meet economic activity. There are two pieces to the conclusion of the model:

  1. The number of trucks that need to be replaced and the change in population required to meet the new level of economic activity.
  2. Next, utilizing regulations, major freight corridors, and resultant freight valuations allows us to determine the total available market for potential autonomous applications.

Regulations, Infrastructure Considerations, Labor, & Safety – While still evolving, upon publication, this will be a one-stop document for all information on regulations and infrastructure, as well as an analysis of the impact of current and pending regulations so you can focus on what matters most. Instead of scouring the internet, attending webinars, or seeking insights into the potential impact of these areas and logging the results away, our team will collect and organize, giving you more time to focus on your role and support your business goals.

Vehicle TCOWith coverage of utilization, fuel economy, maintenance, and more, we’ll dig into the details of each autonomous application accompanied by our excel TCO model. We’ll present a base, slow, and fast case forecast in an open excel document, giving you scenarios to understand business opportunities. In addition, the excel format will allow you to modify and update the tool to utilize ACT’s forecast as a baseline and customize the model to fit your needs. This is the core of the report, a unit economic model with a bottoms-up approach that analyzes all cost inputs thru 2040, allowing for scenarios analysis and visibility of the cost impact of weather, regulations, and more,

Executive Summary Presentation & Call – Gain additional insights and clarity from our research team with an extensive review of the work, including an opportunity to ask your most pressing questions so you can better understand our conclusions and insights.

Annual Units, 2023-2040

Autonomous Population

  • Total Trucking Market Size
    • Population and Mileage Analysis, and Freight Rate Analysis & Forecasts of:
      • MD 4-7 Distribution
      • MD 4-7 Vocational
      • HD 8 Distribution
      • HD 8 OTR
      • HD 8 Vocational
  • On-highway trucking market size
    • Local versus highway freight rates
  • US, Canada breakdown
    • Local versus highway freight rates
  • Utilization
  • Labor productivity
    • Driver pay
    • Driver demographics
    • FMCSA Drug & Alcohol Clearinghouse
  • Safety
    • Insurance
    • Liability
    • Network Security
  • Driver plus AI team model
  • Driver-out with off-highway support
  • Headhaul-only model

“It’s fabulous. The information you’ll get out of that (ACT’s EV Report) saves you the time it would take to gather it all yourself. We get a lot of information suppliers and OEM partners. . . [ACT was] able to bring it all together as well as add additional richness to it, so I would highly recommend you look to get it.”

Paul Rosa

Penske Transportation Solutions

Actionable Intelligence

15 % OFF

What is practical, useful, hands-on information from an industry expert worth to your business?

Many businesses have paid five and six figures for our custom project work, utilizing our forecasts and insights to position their businesses for success down the road. Once published, ACT’s Autonomous Commercial Vehicle Report will be available at $18,000.

Or, take advantage of this limited-time offer. Place your order before October 31th, 2020, and you’ll receive 15% off DRIVING AUTOMATION: Commercial Transportation’s Pursuit of Level 4 Autonomy.

The path to autonomous adoption is coming fast, but regulations are still developing. We’ve created this resource to guide business planning that would allow you to be in a strategic position for regulation implementation. For a limited time, we’re calling on and working with autonomous technology suppliers, OEMs, suppliers, fleets, etc. to provide first-hand insights into our work.

After completing your order, you’ll receive a confirmation email and invoice. Once payment has been made, we’ll deliver the DRIVING AUTONOMY report and field via email.

Act now, complete the form below to start this process with the ACT Research team. Have more questions or want to talk through the report with a team member? Fill out the form below to schedule a call. The deadline to take advantage of your discount is October 31, 2022. Don’t miss your opportunity to utilize ground-breaking information about the autonomous commercial vehicle space from the expert team at ACT Research, receive a 15% discount on the final report, and get the data you need for strategic planning for your business.

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