 Mike has worked in the commercial vehicle industry for over 25 years, most recently as the Executive Director of the newly created North American Council for Freight Efficiency. As Principal of ROETH, LLC, he focuses on helping companies be successful in the commercial truck and bus marketplace. His specialty is brokering green truck collaborative projects to move technologies into the real world. As Director, Global Advanced Engineering for Navistar International, he led the advanced engineering efforts for the Navistar family of vehicle brands; International trucks, Navistar Defense, IC buses and Workhorse Custom Chassis. These efforts included fuel economy improvement, emissions reductions, driver comfort and efficiency as well as quality, cost and performance breakthroughs.
He has a Bachelors of Science in Engineering from the Ohio State University and a Masters in Organizational Leadership from the Indiana Institute of Technology. Mike is a 26 year member of the Society of Automotive Engineers, served as a Board member of the Automotive Industry Action Group and as Chairman of the Board for the Truck Manufacturers Association. He also has been heavily involved with the 21st Century Truck Partnership, a collaborative effort between industry and the United States Department of Energy and the Hybrid Truck Users Forum of CALSTART. He understands the customers, operations and intricacies of the commercial vehicle industry having held various positions in product development, engineering, reliability and quality, sales, materials and plant management with Navistar and Behr.
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