ACT Research Multi-Client CV Electrification Study

Posted on 19. Dec, 2017 by in

Commercial Vehicle Electrification: To Charge, or Not to Charge

ACT Research is developing a multi-client study, to define a vision of the United States and Canada market potential for electric medium and heavy commercial vehicles stretching into the year 2035.

Advances in electrical technology for vehicle propulsion have occurred at the same time that environmental concerns have increased — as reflected in carbon-restricting regulation.  These have combined to put the commercial vehicle industry on the threshold of a revolution in powertrain technology. Momentum seems to be gaining, with important new announcements coming on a monthly, even a weekly basis.  Electrical vehicles have the potential to become cost-competitive with internal combustion engines for an increasingly wide array of customer applications in the next fifteen to twenty years.

So far personal vehicles have been in the vanguard, with product introductions and sales in some volumes from General Motors, Toyota, Nissan, and most notably Tesla.  However, announcements from companies who either are incumbents, or have aspirations in the commercial vehicle arena — from traditional OEs to traditional suppliers to prospective new entrants — brings the promise of equal excitement into the CV space.

Your company’s ability to respond to these changes rests on well-informed planning.  Anticipating the advances of electrical technology that lie ahead, and developing scenario planning to adapt to those changes, can make the difference between a pro-active strategy and playing catch-up after the fact.  With this in mind, we are proposing to our customers a study of the revolution ahead in our Commercial Vehicle Electrification: To Charge, or Not to Charge.

Project Schedule (dates below are tentative, depending on achieving the requisite subscriber count):

  • November and December 2017– Solicitation/sign-up of client participants
  • January and February 2018 – Research
  • March 2018 – First draft of results for customer review and feedback
  • April 2018 – Final draft incorporating customer feedback
  • August 21, 2018 – Full day session/presentation to charter customers

Key deliverables:

  •     Written report, including text and supporting data tables and graphics that would feature
      • Market size estimates (units) for total electric drivetrain vehicles
      • Share of market
      • USA and Canada geographies
      • Medium duty and heavy duty vehicles USA and Canada geographies
      • Forecasts by year from 2018 to 2025, then annual for 2030 and for 2035
  • Ability to contribute to the design, direction and coverage of the study
  • PowerPoint slide deck
  • Opportunity to participate in study research
  • Opportunity to review and challenge initial findings
  • Webinar to review the results
  • Optional on-site presentation for private briefing (additional fees apply)
  • Attendance privileges for one participant at a one-day working session and presentation on commercial vehicle electrification in Columbus, Indiana on August 21 (the day preceding ACT Research’s Seminar 59)
  • Initial draft of results for customer review and feedback
  • Final  draft of results incorporating customer feedback

Participants will have the opportunity to contribute to the direction and design of the study based upon their areas of interest and needs. Personal interviews will be conducted with each participant with additional follow-up as needed. All input will be confidential.

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